|
Some
great ideas to answer client's
questions over the years...
Where can I get stationery designed?
We can assist you with designing your business
stationery whether it is a simple one color design or sophisticated
brochures. Our best advice is "see us first".
What's the difference between printing
and color photocopying?
For short run productions of one to five
hundred, color photocopying is usually the most economical
option. For runs in excess of five hundred copies
consider full color printing. Both options will provide
you with high quality real life color. If you are uncertain
about which option is appropriate for you, our trained staff
can offer their experience and advice.
What's better for my job, printing or color
photocopying?
The choice between printing and color photocopying
will depend on your communication needs. The type of document
and requirements and the options available for adding color
can be discussed with our customer service representatives.
Isn't color photocopying terribly expensive?
No not at all. With advances in technology,
the new generation of digital color photocopiers have brought
about major changes to presentations in both dollar terms
and originality. Color photocopying can often provide an
on-demand solution to your deadline at prices even your
accountant will be happy with.
Is it possible to combine printing and
color photocopying in my document?
Yes. Any combination of printing and color
copying is available and is often the best way to create
flexible and individual documents specifically for your
target market.
How can I make a front cover that's unique
for me on my document?
There are several options including the
use of color, specialty papers, unusual printing techniques
such as foiling and embossing and the use of good graphic
design.
How can I hold a 40 page report together
but make sure it looks good?
There are many binding options available
including; comb binding, thermal binding, perfect binding,
stapling or even wire binding. Talk to us to find the option
that best suits your needs.
I've seen reports bound together without
holes in them - what is that called?
This binding process is called PERFECT BINDING.
As well as holding your documents together it is also used
as a security feature for your important and sensitive documents.
What's the difference between process
and spot color and is it expensive?
Process color is the use of two or more
primary colors to create other shades. Spot color is as
it suggests, one or more single colors located on the printed
piece for effect. Color adds impact. Whether you use one
full color page with process color or use spot color strategically
through a document, studies show that retention is increased
by 40%.
What sort of color printing can I do that
won't cost me a fortune?
You do not need to have an entire color
document to get the visual impact of color. Using spot color
(one or more colors) and interesting tints is an option,
depending on your budget.
What is the most cost effective number
of business cards to get printed?
Like most items business cards are effected
by economies of scale - the more you get printed the less
each item costs. For value for money we suggest a minimum
of 250 cards.
My letterhead paper "smudges" when input
through my laser printer or photocopier why is this?
It is because laser printers and photocopiers
use a very high temperature to fuse the toner to the paper.
If the wrong inks are used when printing the paper the ink
will melt at these high temperatures, transfer some of their
image onto the fuser roller and appear on other areas of
the sheet. To ensure the correct inks are used, always inform
your printer that you will be using the letterheads in a
laser printer or copier.
We don't have a marketing department or
in-house graphic facilities. Who can design my artwork?
We can assist you with all your artwork
and design requirements from simple typesetting of documents
to direct mail or your company newsletter. We can show you
some samples, give you some ideas and take care of the full
design, print and copying process.
I occasionally see different types of
paper used for people's stationery, how can I find that special
paper?
We offer a full catalogue range of papers
available. Whether you need business paper for stationery,
card for reports or posters, specialty papers for special
occasions, if we don't have it we can order it.
What are the pros and cons of recycled
paper? Shouldn't we all be using it?
Pure 100% recycled paper has an uneven surface
and a recycling weakness as the fibers are continually broken
down in further manufacturing and hence has a "short-life".
If you like the look of recycled paper and are concerned
about protecting the environment then the recycled component
papers are a positive option.
What should I look for in a good printer?
Quality, on time delivery and a full one
stop shop service.
When I get a job printed and the company
keeps my artwork are they just storing it for me or do they
have the right to keep it?
Once you have paid for your printing job
ownership of all components passes onto you. This includes
plates, artwork and film. Ensure that if you wish to keep
the plates you advise your printer prior to receiving your
finished documents.
Copyright law is awfully confusing, what
are the main points to bear in mind?
Copyright law is a function of government
bodies and carries serious penalties if broken. As this
section of the law is continually changing and evolving
it is important to speak with your printer if you are at
all concerned that you maybe in breach of the legislation.
I believe that there are some things that
can't be reproduced like currency, are there any others?
There is an extensive list of items that
may not be reproduced under copyright law. Currency and
drivers licenses are two of the best known but copyright
law can cover books, pictures, newspaper articles, music,
etc.
I use a lot of invoice pads, is it cheaper
to get them made exclusively or should I buy them from a stationery
store?
Your business stationery reflects your
company's image. You will be surprised to see how few you
need to have printed to make personalizing your business
forms more economical.
To find out more on ways WPPI can help, click here
to speak with one of our professional staff.
|
